We developed RoomApp as a comprehensive digital property and tenancy management platform designed to revolutionise how landlords, letting agents, and supported living providers manage properties and tenant relationships. The app transforms outdated paper-based systems into a modern, secure cloud-based solution that puts accountability and transparency at the forefront of property management.
Development Excellence
Our team built RoomApp from the ground up using cutting-edge technology to deliver an intuitive, user-friendly interface accessible across iOS and Android devices. We implemented industry-standard encryption protocols and regular security audits to ensure tenant data remains protected whilst maintaining compliance with UK regulatory requirements. The platform centralises all property management functions into one seamless ecosystem, eliminating the inefficiencies of scattered spreadsheets and paper records that leave both tenants and landlords vulnerable.
The app features sophisticated property discovery tools allowing renters to search and book viewings, integrated in-app chat for seamless communication between landlords and tenants, secure rent payment processing, maintenance request management and digitalised compliance documentation. Supported living providers benefit from centralised room management, tenant profiles, paperless forms, and an intuitive maintenance worker portal that streamlines daily operations and reduces administrative burden.
Sales Strategy and Market Positioning
We identified a significant gap in the UK property management market where the rising demand for digital solutions, combined with new regulatory frameworks like the Renters Rights Bill and property safety standards, created the perfect opportunity for RoomApp. Our go-to-market strategy focused on the social housing sector, exempt HMOs, and supported living providers where the need for compliance tracking and tenant safety was most acute.
The tiered pricing model we implemented offers tenants free access whilst charging landlords a competitive monthly subscription of £10 per room after a free trial period, creating a win-win scenario that encourages rapid adoption and user engagement across both sides of the platform.
Brand Identity and Marketing
Our branding establishes RoomApp as the modern solution for responsible property management that prioritises tenant safety and landlord accountability. The visual identity and messaging communicate trust, transparency and innovation throughout every touchpoint. We positioned the app as the answer to what founder Camarlo Richards identified as the core problem: “The archaic paper-based methods currently employed to record, store and share information are failing and putting tenants’ lives at risk.”
Our marketing efforts highlighted how RoomApp addresses critical pain points including maintenance request tracking, safety certificate compliance management, and the shift towards property database requirements. We secured coverage in industry publications including The Negotiator and Landlord Zone, establishing credibility within the property management sector whilst building awareness amongst our target audience of forward-thinking landlords and housing providers.
Launch and Ongoing Success
RoomApp is now available on both Google Play and Apple App Store, having successfully captured early adoption from landlords managing multiple properties and supported living organisations seeking to modernise their operations. The platform continues to evolve based on user feedback whilst maintaining our commitment to data security, ease of use and regulatory compliance that defines the RoomApp experience.